Tuesday, December 3, 2019
Ch. 8 Halime Abazaj The Life of Family Cycle Positioned to be Sold of Fenty Foundation
Fenty foundationr is sold in stores like Sephora, Ulta and Harvey Nichols, as well as the brand's official website. Rihanna continued the trend by going to Europe launch tour, making appearances in brand launches in the fashionable cities of Madrid, Paris, and London.
Monday, November 25, 2019
Monday, November 11, 2019
Ch. 15 Halime Abazaj Competitive Advantage of Fenty Foundation
Most beauty brands have a 1% engagement on average, Fenty Foundation's Instagram account was able to reach 10.41% and generated almost 80K influential posts within the first month. Rihanna's legendary status helped to elevate the beauty brand to outstanding heights.
Monday, November 4, 2019
Monday, October 28, 2019
Ch. 17 Halime Abazaj Steps in the Selling Process for Fenty Foundation
Fenty's foundations were teased online for months on Rihanna's social medias including Twitter, Facebook and Instagram before the official campaign launched on September 1st 2017. Rihanna would simultaneously post the same pics on social medias when it came to product pics but it was Instagram and twitter where she really lured in her target audience.
Monday, October 21, 2019
Ch. 16 Halime Abazaj The Best Advertisement of Fenty Foundation
Fenty's best advertisement is social media. For a little more than a year later when Fenty foundation came out had 5.5 million followers on Instagram now has 8.6 million. When Fenty comes out with new product in market they announce and promote product drops through Instagram and its social media network to engage with fans.
Sunday, October 13, 2019
Subscribe to:
Comments (Atom)