Monday, October 28, 2019

Ch. 17 Halime Abazaj Steps in the Selling Process for Fenty Foundation

Fenty's foundations were teased online for months on Rihanna's social medias including Twitter, Facebook and Instagram before the official campaign launched on September 1st 2017. Rihanna  would simultaneously post the same pics on social medias when it came to product pics but it was Instagram and twitter where she really lured in her target audience.

Monday, October 21, 2019

Ch. 16 Halime Abazaj The Best Advertisement of Fenty Foundation

Fenty's best advertisement is social media. For a little more than a year later when Fenty foundation came out had 5.5 million followers on Instagram now has 8.6 million. When Fenty comes out with new product in market they announce and promote product drops through Instagram and its social media network to engage with fans.