Ch. 8 Halime Abazaj The Life of Family Cycle Positioned to be Sold of Fenty Foundation

Fenty foundationr is sold in stores like Sephora, Ulta and Harvey Nichols, as well as the brand's official website. Rihanna continued the trend by going to Europe launch tour, making appearances in brand launches in the fashionable cities of Madrid, Paris, and London.

Ch. 18 Halime Abazaj The Best Utilize of Fenty Foundation

Ch. 15 Halime Abazaj Competitive Advantage of Fenty Foundation

Most beauty brands have a 1% engagement on average, Fenty Foundation's Instagram account was able to reach 10.41% and generated almost 80K influential posts  within the first month. Rihanna's legendary status helped to elevate the beauty brand to outstanding heights.

Ch. 10 Halime Abazaj The Advantages of Product Brand Name of Fenty foundation

Ch. 17 Halime Abazaj Steps in the Selling Process for Fenty Foundation

Fenty's foundations were teased online for months on Rihanna's social medias including Twitter, Facebook and Instagram before the official campaign launched on September 1st 2017. Rihanna  would simultaneously post the same pics on social medias when it came to product pics but it was Instagram and twitter where she really lured in her target audience.

Ch. 16 Halime Abazaj The Best Advertisement of Fenty Foundation

Fenty's best advertisement is social media. For a little more than a year later when Fenty foundation came out had 5.5 million followers on Instagram now has 8.6 million. When Fenty comes out with new product in market they announce and promote product drops through Instagram and its social media network to engage with fans.

Ch. 14 Fenty Foundation best retailed and why. Halime Abazaj

Ch.6 Halime Abazaj The evoked set of Fenty Foundation

Ch.5 Halime Abazaj The Global Vision of Fenty Foundation

Rihanna came up with the industry for products that performed across all skin types and tones "so that women everywhere would be included". She focused on a wide range of traditionally hard to match skin tones, creating formulas that work for all skin types, and pinpointing universal shades.

Ch.4 Halime Abazaj Who's the target market of Feanty Foundation

Fenty's Foundation target market are females and males from age 18 to 65. When Fenty launched in September 2017, Time Magazine named it one of the best inventions of the year. People with deeper skin tone are very obsessed with Fenty Foundation because they are no longer strugguling to find their perfect skin tone.

Ch.3 Halime Abazaj The Real Effect Fenty Foundation Has Had on the Beauty Industry

Fenty foundation made lots of people happy. In 2017 Fenty came out with 40shades color from the fairest to the deepest. Now the company expanded to 50. People with deeper skin tone had difficulties of finding their shades. These people were very unhappy because they would go to lots of stores and look online but still couldn't find their perfect shade to match the skin. Fenty's foundation shoppers are African-American and Latina. White woman are its smallest consumer group.

Ch.2 Halime Abazaj Fenty Foundation

Fenty Foundation is owned by the very famous person as is Rihana. This product is sold in 17 countries. Rihana's purpose is to make everyone feel confident when it comes to beauty industry. She's the only person who brought in the market all shades for the skin types and tones. Fenty Foundation is for both genders females and males. It's weakness is that this product is a hight point price product brand and not everyone can afford to buy it.

Ch.1 Halime Abazaj Fenty Foundation by Rihanna

Fenty Foundation is a makeup product by Rihanna. The Fenty Foundation was launched 2017 with 40 different shades to fit different skin tones. However, the brand has since expanded its shades to 50, thus implying that everyone can get satisfaction by using Fenty Foundation. The Mission statement of Fenty Foundation is to ensure that all women are included, hence the need to feature shades.

Ch.1 Halime Abazaj Woman & Makeup

As a lady makeup is often essential. There are various items that are classified as makeup ranging from lip gloss, lip stick, concealers and powders. The right selection of makeup will involve knowledge of one's skin color as well as skin tone. Makeup has often been used to bring out someone's best features as well as enhance their appearance.