Ch.3 Halime Abazaj The Real Effect Fenty Foundation Has Had on the Beauty Industry

Fenty foundation made lots of people happy. In 2017 Fenty came out with 40shades color from the fairest to the deepest. Now the company expanded to 50. People with deeper skin tone had difficulties of finding their shades. These people were very unhappy because they would go to lots of stores and look online but still couldn't find their perfect shade to match the skin. Fenty's foundation shoppers are African-American and Latina. White woman are its smallest consumer group.